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Who We Are


For ten years, Arsenal has been building brands and taking names. We are a full-service branding agency that specializes in creative advertising, PR and marketing. Headed by brother and sister team, Anne Marie Smith-Scharrer and Jonathan Smith, Arsenal believes that good brands aren’t born—they’re built. And we’re here to help you build it, brick by brick.
Arsenal’s capabilities include:
•   Brand Strategy and Positioning
•   Marketing Strategy
•   Advertising
•   Public Relations
•   Paid Media Planning and Buying
•   Social Media Strategy
•   Web Design and Development
•   Direct Marketing
•   Cause Branding and Marketing



Standing for good. It means not abandoning a client when a bigger one comes along. It means sticking to your guns when right is right, and wrong is wrong. Fighting when necessary for that which is right. It's about being honest. Being good to each other. Saying what you mean and meaning what you say. Take a stand. Stand for good.

Branding for good. It means going the extra mile, literally. No matter how far we have to go. Good work means teamwork, collaboration, and open minds. Resonate with relevance. Good brands aren’t born, they’re built. Built to last a lifetime. Don’t settle. Take aim. Take a risk. Believe in your brand. Brand for good.